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Update: Tokina FiRIN 100mm f/2.8 FE Macro Lens Price $599.00

The upcoming Tokina FiRIN 100mm f/2.8 FE Macro lens now already announced. The US price for this lens is $599.00, you can check pre-order options at B&H Photo Video & Adorama.

Diopters and Macro lens attachments – what are they and why should you use...

Diopters and Macro lens attachments are a nice addition to any cinematographers arsenal. Often overlooked or ignored altogether, diopters and macro lens attachments are a unique way of expanding the capabilities of lenses you may already own or use.

Tokina FiRIN 100mm f/2.8 FE Macro Lens will be Released on April 26th

The Tokina FiRIN 100mm f/2.8 FE Macro Lens was first shown up at last year’s Photokina. Now according to latest rumors, this lens will be available for pre-order soon, the release date for this lens is on April 26th, 2019. Note: Tokina removed “AF” feature on this lens now.

NAB 2019 Recap

What a week it’s been. NAB 2019 has come and gone. Matt Allard ACS & Erik Naso recap and share some of the highlights from the show.

MTF LensAdapter PL to Nikon Z Mount Review

The Nikon Z6 is a nice alternative to other hybrid still/video cameras from companies such as Sony, Panasonic, Fujifilm, and Canon.

Tokina 105mm T1.5 Cinema Vista Review

The Tokina Cinema Vista lenses are a series of very fast (T1.5) primes that cover a 46.7mm image circle that allows them to be used on full frame sensors, and even on the slightly wider-than-full frame RED WEAPON 8K’s 40.96 x 21.60mm sensor. Tokina’s latest addition to the range is the 105mm, which now joins the 18, 25, 35, 50 and 85mm lenses to complete the 6 lens set.

IR: Fujifilm Interview With Toshihisa Iida and Makoto Oishi at CP+ 2019

Fujifilm has been giving lots of interviews lately and here is yet another one from CP+2019 after the one posted the other day. This interview is full of technical details that you can read into and image resource got lost talking about PDAF a few times so you might want to read their interview if my excerpts aren’t clear enough. Also, Fujifilm provided IR with some slides about their PDAF system that I have reproduced. Below are excerpts from the interview that cover all of the key details:

Rumors: Sony a7S III to Feature with Global Shutter Sensor, 4K&60P, Coming Later 2019...

Just another rumors about long awaited Sony a7S III full frame mirrorless camera. According to latest source from web, the upcoming Sony a7S III is rumored to be announced in the second half of 2019, around September-October, 2019. Sony executives already said that a7S III need times at Photokina 2018 last year.

Tokina Opera 16-28mm F2.8 FF hands-on at CP+ 2019

We got to try out the new Tokina Opera 16-28mm F2.8 FF at CP+ 2019 in Japan. The Tokina Opera 16-28mm F2.8 FF is the latest addition to the companies “Opera” series. The Opera series is what Tokina is calling their next generation premium full-frame lenses for high-end DSLR cameras.

7artisans Photoelectric 35mm F2 Lens for Sony E In Stock & Shipping

Good News! The new 7artisans Photoelectric 35mm f/2 Lens for Sony E is now in stock and shipping at Amazon/ B&H . This is a versatile compact prime manual lens for street, reportage, and everyday shooting requiring a natural field of view. It only costs $179!