UPDATED: Viltrox introduced two guide lenses for Sony Full Body E-mount cameras!

Image on top shows new 85mm f/1.8 manual focus lensWell we got an unexpected lens announcement: The chinese company Viltrox launched two lenses:

Sigma 135mm f/1.Eight FE evaluate by Marc Alhadeff: “excellent optics for outside portraits”

Sigma 135mm f/1.8 for $1,399 at BHphoto, FocusCamera, Amazon and Adorama.Marc Alhadeff tested the new Sigma 135mm f/1.8 FE lens:

(SR2) Sony may announce one thing “cloud based mostly” at Photokina???

Logo for the Sony CI cloud for filmmakers. Something similar might be coming for photographers too?

You possibly can preorder the brand new Sony 24mm f/1.four GM lens in Europe....

European readers can preorder the new 24mm f/1.4 GM lens at Calumet Germany and WexUK. USA preorders will open soon at Bhphoto, Amazon, FocusCamera and Adorama.

No of us, this isn’t the A7sIII

The web is a crazy thing. There is now a picture showing a Sony camera at the Ayumi Hamasaki “Just the beginning” tour. And some people believes this is the new A7sIII. UPDATE: I am only posting this to be clear that I dthis is NOT the A7sIII. So please stop asking me or sharing this fake news :)

UPDATE: On paper Panasonic simply launched the (nearly) good Sony A7 digicam!

Well folks, it’s not Canon nor Nikon, but it’s Panasonic that really went all-in with the features of their new S1R and S1 Full Frame L-mount camera. L-rumors.com shared these images and specs and Panasonic did everything right:

Press textual content: Zeiss pronounces the brand new Batis 40mm f/2.0

Press text:OBERKOCHEN/Germany, 2018-09-27.With a 40 millimeter fixed focal length, the ZEISS Batis 2/40 CF (Close Focus) is the latest addition to the product family. This standard lens in the ZEISS Batis family features a quick autofocus and an extremely short minimum focus distance. Delivery will start in November 2018. “The focal length on the ZEISS Batis 2/40 CF makes it suitable for a wide range of applications, something customers have been eagerly awaiting. The lens bridges the current gap between the ZEISS Batis 2/25 and the ZEISS Batis 1.8/85,” says Dr. Michael Pollmann, Category Manager for Imaging at ZEISS.

Wild rumors: Samsung would possibly battle Sony with new APS-C and FF sensors

If you believe what’s reported on Korean forums like Clien.net and SLRclub things will start to get very interesting soon. Samsung is rumored to have partnered with Fuji and Ricoh-Pentax to deliver them new APS-C and FF sensors. These sensors would support H. 265 codec and cost 30% less than what you have to pay for equivalent Sony sensors.

(SR5) Tomorrow Sony will solely announce the brand new 24mm f/1.four GM lens. Different...

Leaked image of the new Sony 24mm f/1.4 GMWe got the very solid confirmation that tomorrow (Sept 20) at around 15:00 London time Sony will announce the new 24mm f/1.4 GM lens only!

Sony 24mm f/1.four GM preorders now open within the USA and Europe

You can finally preorder the new Sony 24mm f/1.4 GM at Bhphoto. Adorama. Amazon USA. BuyDig. FocusCamera. Calumet Germany. WexUK. P.S.: The Sony A7III is now in Stock at Adorama (Click here).