First impressions of the LAOWA 10-18mm F 4.5-5.6 FE C-Dreamer Extremely Vast Zoom, a...

A few weeks ago we could read about a fascinating new UWA lens from Venus Optics. on A7RII with L-bracket

That is the brand new Tokina 100mm f/2.eight FE autofocus macro lens!

This is the new Tokina 100mm f/2.8 FE autofocus macro lens! No info on price and shipment date yet. – #sonyimages #sonyalphasclub #sonyalpha #sonyphotography #sonyphotogallery #sonyalpharumors #sonyalphagear #SonyPhotoGallery #SonyAlphasClub #SonyMirrorless #sonyalphaphotos #sony #sonyalphauniverse #sonyalphaclub #photogear #photography #photographer #bokeh #inspirational #mirrorless #tokina #tokinalens

Sony says it should take time to see the A7sIII however it should transcend...

Cinema5D interviewed Sony Senior Manager Yutaka Iwatsuki. And there are two important take aways about the future Sony A7sIII:

Zeiss proclaims the ZX1 full body mounted lens digicam

As expected our rumors about this camera were 100% accurate. Zeiss today announced the new ZX1 fixed lens camera and here are some key specs:

Sony A7III physique solely in Inventory at FocusCamera

The Sony A7III body only is now in Stock at FocusCamera (Click here). It will be in Stock on Sept 21 at BHphoto too.

This week SAR readers photographs choice

Sha Lu‎ A9+FE100-400mm GM+1.4xTC, heavy cropping. #sonyalphagallery1) You can submit one single picture per week only. 2) To submit your picture for the weekly readers roundup post you can choose one of the following three options: – Instagram: Follow @sonyalphagallery and tag us on your picture to give us the permission to repost your image on the instagram gallery and on SAR (we will credit you) – Facebook: Submit your picture on our group: Please add the hashtag “#sonyalphagallery ” to grant the permission for reposting on SAR. Without the hashtag we will not add your picture! – Forum: Submit your picture on the SonyAlphaForum image section and add the hashtag “#sonyalphagallery ” 3) Like and comment the pictures from other readers here:, and on SonyAlphaForum. 4) A selection of most liked pictures by the community and by me SAR admin will be posted weekly on SAR.

First check of the brand new Sigma 56mm f/1.four E-mount lens

The new Sigma 56mm f/1.4 E-mount is an exciting ASP-C lens that will cost you 429 Euro only. One of our readers shared this first picture of the lens mounted on the Sony A6000. Below you can also see some lo resolution samples he shot with this combo. He told me this:

Voigtlander Colour Skopar 21mm f/3.5 E-mount lens formally introduced in Japan

Voigtlander-Cosina Japan announced the new Color Skopar 21mm f/3.5 E-mount lens. It’s priced at ¥ 85,000 (750 Euro in Europe) and will ship in October 2018. There is yet no info about the USA price.

Effectively, this one is sudden: Leica-Panasonic-Sigma teaming up collectively on the Full Body SL...

Well this is a kind of news that really is unexpected! L-rumors reports that Leica-Panasonic-Sigma created a new partnership to develop Full Frame cameras and lenses around the current Leica SL mount.

(SR5) Zeiss will announce a brand new Full Body mounted lens digicam and the...

There is one more thing at Photokina: Tomorrow (Sept 27) Zeiss will announce a new Full Frame fixed lens camera with 35mm lens and a new Batis 40mm CF. I have been told the event starts at 18:30 Berlin time and we can expect press release to be official at 19:00 or max 19:30.