Sony’s “Alpha Feminine” Program Launches

Press text:With the launch of the Alpha Female program, Sony aims to create meaningful change and “elevate diversity in thought and creation.” The Alpha Female initiative features a Creator-in-Residence program which will award $25,000 grants (and an additional $5,000 product allowance and $5,000 in product loans) to five women. Applications are now open for the grants which can be used to fund projects and activities that will help the grantees take their careers to the next level. See more details in the press release below and see how to apply at

Sony A7III and Tamron 28-75mm FE are each in Inventory now at Adorama

Adorama has them both in Stock: The Sony A7III (Click here) and the Tamron 28-75mm FE (Click here).

New Sony A7III and FE lens Carbon-Silver pores and skin

A SAR reader pointed me to a newly released skin protector for Sony cameras and lenses. They are only available in Taiwan at On top you see the Silver-Carbon styled skin for the Sony A7III. Below some others for FE lenses inlcuding one for the Sony 400mm GM.

This week SAR readers images choice

Matt Larson‎ A7iii + Sigma 14mm 1.8? #sonyalphagallery1) You can submit one single picture per week only. 2) To submit your picture for the weekly readers roundup post you can choose one of the following three options: – Instagram: Follow @sonyalphagallery and tag us on your picture to give us the permission to repost your image on the instagram gallery and on SAR (we will credit you) – Facebook: Submit your picture on our group: Please add the hashtag “#sonyalphagallery ” to grant the permission for reposting on SAR. Without the hashtag we will not add your picture! – Forum: Submit your picture on the SonyAlphaForum image section and add the hashtag “#sonyalphagallery ” 3) Like and comment the pictures from other readers here:, and on SonyAlphaForum. 4) A selection of most liked pictures by the community and by me SAR admin will be posted weekly on SAR.

Tamron 28-75mm FE lens in Inventory now at Amazon US

The much requested Tamron 28-75mm FE lens is in Stock at Amazon US (click here).Preorder status check: The new Zeiss Batis lens is available for preorder at Adorama and BHphoto. The Sony A7III will be in Stock within days according to BHphoto and Adorama. The Sony 400mm GM FE will be in Stock on October 11 according to BHphoto. The Sigma 105mm f/1.4 FE will be in Stock on October 18 according to BHphoto.

Uncommon discovering: Berthiot Monital 130mm f/ cine lens with Triangular Bokeh!

One SAR reader pointed me towards this very rare Berthiot Monital 130mm f/1.0 cine lens on sale on eBay (Click here to see the auction details). This lens can be used on any Sony E-mount camera (APS-C).

Picture of the brand new Laowa 100mm f/2.eight 2x macro FE lens at Photokina

Optyczne shared this image of the new Laowa 100mm f/2.8 2x macro lens. This lens will be available as native Full Frame E-mount lens too. There are some image samples shot with the Canon version on Optyczne. Some more hands-on images are also available at Photographyblog.

Zeiss ZX1 listed at BHphoto with full specs and no worth but

That sincelry crazy and for some apsects intruiging Zeiss ZX1 is now officially listed at BHphoto (Click here):

What f/1.2 (or quicker) FE lens ought to Sony launch to debunk the Nikon...

At Photokina Sony clearly said that a larger mount is not required to make fast high quality lenses. This is an argument Nikon keeps using to hammer on the E-mount. And today reports a statement from a Nikon manager claiming the new 58mm f/0,95 is made to show what can be done with the new Z-mount. The lens aims to match or even surpass the performance of the Zeiss Otus lenses. The manager also said the lens has no autofocus as its goal is ultimate optical performance.

Sony 24mm f/1.four GM evaluation at Photographyblog: “excellent wide-angle prime lens “

Photographyblog posted the full review of the new Sony 24mm f/1.4 GM lens (preorder at Bhphoto. Adorama. Amazon. Calumet Germany. WexUK.):