Hot, 20% Rakuten Rewards Back – a9 for $2,799, a7R III for $2,239, a7...

Rakuten Cyber Week sale now live online, you can get sitewide promotion on 20% back Rakuten Points for next orders. You can buy any Sony gears from Sony authorized dealers at Rakuten. This Cyber Week sale will be end on 11/29/18 at 11:59PM PT. If you don’t what to buy, below are some recommendations:

Sony 24mm f/1.four GM evaluation at Photographyblog: “excellent wide-angle prime lens “

Photographyblog posted the full review of the new Sony 24mm f/1.4 GM lens (preorder at Bhphoto. Adorama. Amazon. Calumet Germany. WexUK.):

Firmware replace for SIGMA MC-11 SA-E / EF-E adapter

Press text:We are pleased to announce that a new firmware update for the SIGMA MOUNT CONVERTER MC-11 SA-E and EF-E is now available.

What to Expect from Sony at CP+ Show 2019 ?

The upcoming CP+ Show 2019 will start on February 28th. So what can we expect from Sony ahead of CP+ 2019 ? Below are a list of cameras and lenses rumored to be announced next:

What to Expect Next from Sony ? (May 2019)

What to expect next from Sony in the second half of 2019 to early 2020 ? Currently, there is no camera code got registered at certification bodies, so don’t expect new cameras to be announced within 1-2 months. Here is a roundup rumors of upcoming Sony cameras and lenses.

Sony Interview by Amateurphotographer: New Super Telephoto Prime Lens is Coming

Here is another interview with Sony manager Kenji Tanaka, taking about the Sony’s plans in 2019 and Sony’s mirrorless competitors. According to the interview, Sony manager said they can make f/1.0 prime lenses, but it would not make business sense, instead, they are more likely to make f/1.2 prime lenses. And Sony manager also confirmed they will make a new super telephoto prime lenses similar to Sony FE 400mm f/2.8 GM lens(B&H,Adorama, Amazon,Focus Camera).

Sigma 14mm F/1.eight DG HSM Artwork assessment by Marc Alhadeff

Marc Alhadeff posted the review of the new Sigma 14mm F/1.8 DG HSM Art lens:The Sigma 14mm F1.8 DG HSM Art (1600 euros) is an excellent lens optically for a wide angle with the fastest aperture available for that focal length. Centre sharpness is excellent , and corners are already good wide open and become progressively excellent The Sigma 14mm F1.8 is certainly the best 14mm available in the market in term of sharpness , bokeh and color rendition, and it low coma makes it suited for astrophotography The F1.8 allows for some unique effect of background blur for a wide angle that has no equivalent The only issue is the capricious Autofocus and the price tag (1600 euros), one of the most expensive of the Art line

Sony RX0 Mark II Hands-on Previews & Reviews Roundup

Here are first roundup previews and reviews of new announced Sony RX0 Mark II compact camera (B&H Photo Video/Adorama). This US price for this camera is $698, will be released in April, 2019.

Confirmed: Sony FE 35mm f/1.8 Lens to be Announced Today !

Nokishita Camera has confirmed that Sony will soon announce the FE 35mm f/1.8 lens for Sony full frame mirrorless cameras today, around 10am ET, New York time. This lens will be one of the best selling full frame mirrorless lenses after released.

Zeiss ZX1 hands-on photos and interview

The new Zeiss ZX1 is in many ways a very bizarre camera. But what I like about it is that Zeiss definitely did think out of the box!  Integrated Lightroom, direct internet connection, large touchscreen operations, 512GB SSD and minimalistic design. I sincerely thanks Zeiss for trying to find new ways to re-think a camera. Maybe Sony can take 1-2 ideas from Zeiss? I would love to be able to run apps like lightroom on my camera and send the photos directly to my google backup or Flickr account!