Photokina nonetheless stays the perfect recognized of all of the photographic commerce exhibits – however the German expo’s quest to adapt to a altering worldwide business has confronted one more setback. Nikon, Olympus and Leica have all cancelled their stands at subsequent yr’s occasion in Cologne, in accordance with a press launch from the organizers.
Thee setback follows the cancellation of the 2019 occasion on the banks of the Rhine. In 2018 the organizers made the shock announcement it will double in frequency to develop into an annual occasion happening in Could quite than the normal September. However this yr’s occasion was cancelled a full 5 months earlier than the doorways had been meant to open. Beforehand, the exhibition had run each two years since 1966 – though the variety of halls used for the present has steadily diminished through the years.
“The imaging industry is currently undergoing massive changes, which also have an impact on Photokina as the industry’s leading trade fair – and this in a dimension never seen before,” says Gerald Böse, President and Chief Government Officer of Koelnmesse GmbH. “While on the one hand the classic camera market reports strongly declining sales and turnover figures, the enjoyment of photography continues to grow – with a positive effect on the demand for pictures”.
The press launch goes on to level out some large names within the business will probably be there on the present, which is about to run from 27 to 30 Could, 2020. Key exhibitors that will probably be there embody Canon, GoPro, Sony, Panasonic, Sigma, Tamron, Carl Zeiss, Hasselblad, and DJI.
“We strongly believe that trade shows should always have a place in the marketing mix – nothing can beat seeing your customers face to face – so it’s always disappointing when companies choose not to show,” says Jonny Sullens, Occasions Director from the UK’s The Photography Show. “With that in mind I am pleased to confirm that both Nikon and Olympus will be at our March 2020 show alongside all the major manufacturers we had at the 2019 event and we remain incredibly grateful for their continued support”.
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