Fujifilm’s Mirrorless Digital Cameras Win EISA Awards For X-T3 and GFX100
Fujifilm’s mirrorless digital cameras win the EISA Awards
-FUJIFILM GFX100, geared up with the world’s highest 102 million pixels decision sensor and FUJIFILM X-T3, reaching quick and correct autofocus
-First win for the GFX Series and 9th consecutive win for the X Series

Tokyo, August 15, 2019 — FUJIFILM Corporation (President: Kenji Sukeno) is happy to announce that FUJIFILM GFX100 (GFX100), GFX Series of mirrorless digital cameras carrying the Large Format sensor*roughly 1.7 occasions the scale of the 35mm full-frame sensor, and the FUJIFILM X-T3 (X-T3), X Series of mirrorless digital cameras carrying the APS-C sensor, have each received the EISA Awards**. The GFX100 which realizes extraordinary picture high quality captured by its sensor boasting the world’s highest decision of 102 million pixels*** was chosen because the Best Product in “Camera Innovation 2019 – 2020”. The X-T3 which achieves quick and correct and quick autofocus was named the Best Product in “Advanced Camera 2019 – 2020.” This is the primary EISA Award the corporate has received for the GFX Series and marks the ninth-consecutive win for the X Series.

Toshi Iida, General Manager, Optical Device and Electronic Imaging Products Division, commented, “We are very pleased to be recognised by EISA in this way. Both cameras are proving to be very popular and their success is testament to our years of investment in sensor, processor, and optical technologies. My team is passionate about getting it right for our customers. Looking at the demand for these two models, it seems we got things about as right as we could. Demand for the GFX100, especially, has massively exceeded our expectations”.

EISA CAMERA INNOVATION 2019-2020 – The “FUJIFILM GFX100” Digital Camera
Commenting on the GFX100, the judges mentioned, “With the GFX100, Fujifilm has made a 100-megapixel medium format camera that does not suffer from the restraints usually associated with large-sensor, high-resolution systems. As the first camera of this type with in-body image stabilisation, it can be used for handheld shooting under a much wider range of conditions. The spring-mounted shutter mechanism is isolated from the sensor, minimising the risk of shutter vibration affecting the sharpness. The GFX100 is also the first medium format camera to offer on-sensor phase detection, which results in much faster autofocus. What’s more, it’s the first medium format camera to shoot 4K video with no field-of-view crop.”

EISA ADVANCED CAMERA 2019-2020 – The “FUJIFILM X-T3” Digital Camera
Commenting on the X-T3, the judges mentioned, “With the X-T3, Fujifilm takes its popular X system to a higher level. The new 26-megapixel X-Trans CMOS 4 image sensor does not require a low-pass filter and therefore delivers unusually detailed images. The camera features extremely fast autofocus and continuous shooting at up to 30fps, making it well suited for action photography. The video mode is equally impressive, offering 4K recording at 60fps along with professional features such as F-Log and Hybrid Log Gamma. Photographers who don’t need all of the X-T3’s advanced features should also consider its less-expensive sister model, the X-T30.”

Fujifilm will proceed to work on the event of fantastic services and products that deal with person wants, thereby contributing to the additional improvement of photographic tradition.

For additional info of the merchandise, please go to https://fujifilm-x.com/en-gb/cameras/gfx100/ and https://fujifilm-x.com/en-gb/cameras/x-t3/

*The picture sensor which has the diagonal size of about 55 mm (43.8 mm x 32.9 mm) and is approx. 1.7 occasions larger than a 35 mm full-frame format.
**EISA (European Imaging and Sound Association) is the affiliation of 55 particular curiosity magazines on cameras, movies and audio gear from 30 international locations. The annual EISA Awards is one among Europe’s most prestigious awards given to essentially the most excellent visual-related merchandise of assorted classes.
***For commercially accessible mirrorless digital cameras as of August 15, 2019, in accordance with Fujifilm