This announcement makes the present Fujifilm XF lens financial savings much more engaging, which you can find here. Luminar has been my prime modifying decide for some time now and now Fujifilm is asserting a partnership with them that may doubtless make the software program even higher in the long term so seize a lens and/or a replica of Luminar and test it out.

May 9, 2019, Valhalla, New York – FUJIFILM North America Corporation (Fujifilm) is happy to announce a advertising and marketing settlement with Skylum, an award-winning chief in photograph modifying software program, in a transfer designed to supply photographers with entry to the premium instruments, schooling, and interactive alternatives each corporations have to supply.

The corporations are planning a number of actions over the course of 2019, with a shared purpose to teach and unite artists within the pictures neighborhood. As a part of the primary part of the collaboration, purchasers of any Fujifilm XF lens can opt-in to obtain a free copy of Skylum’s flagship Luminar 3 modifying software program (a $70 worth) after they register their buy on-line. Skylum describes its Luminar 3 software program as “an all-in-one photo editor and management platform that enables photographers to harness both the power of AI technology and simple yet powerful and precise editing tools in their workflow.” This will likely be an ongoing promotion ending December 31, 2019 and is barely accessible to U.S. prospects who’ve bought from U.S.-based retailers. For extra particulars on the XF/Luminar promotion, see hyperlink beneath.

“We’re thrilled to be working with Skylum, the premier solutions provider in photo editing,” Victor Ha, Director of Marketing, Electronic Imaging Division, FUJIFILM North America Corporation. “Fujifilm’s digital cameras and outstanding line of XF lenses are the perfect partners for Skylum’s suite of editing software, allowing our already talented user base to take their photos to the next level.”

Fujifilm has launched a number of merchandise previously yr, together with key additions to its XF line of lenses, designed to be mounted on Fujifilm’s award-winning X Series of mirrorless digital cameras.

“It’s always exciting when two respected brands pledge to work together for the greater good of the craft, and this relationship is no different,” stated Kevin La Rue, Vice President of Business Development, Skylum. “Collaborating with an iconic brand like Fujifilm is especially exciting because the quality of its products and the passionate nature of its consumer base are a great fit for the capabilities Skylum’s product suite offers. Ultimately, photographers can start with Fujifilm and end with Skylum to create work that’s simply unmatched.”

Founded in 2009, Bellevue, Washington-based Skylum has shortly grown from a profitable startup to a revered chief within the photograph modifying house, with merchandise designed to reinforce pictures of each a private and enterprise nature. The firm received the coveted 2019 Best Imaging Software award from the Technical Image Press Association (TIPA) in May 2019. TIPA applauded Luminar’s “sophisticated editing tools that allow advanced users to take a deeper dive into editing,” in line with Skylum’s announcement of the unique award.

To be taught extra about Fujifilm’s XF line of lenses, please go to Fujifilm’s lens overview here. For particulars on the Fujifilm XF/Luminar promotion, go to https://skylum.com/l/fujifilm. To be taught extra about Skylum and its Luminar 3 software program, go to www.skylum.com.