Sony Interview at CP+: It is Easy to Add 4K/60p, 10-bit 4:2:2 to a7S III, But it will Also Go Beyond the Expectation !

dpreview has interviewed Sony Kenji Tanaka, VP and Senior General Manager at CP+ 2019. Kenji Tanaka stated that it’s simple so as to add 4K/60p, 10-bit 4:2:2 to Sony a7S III, however he wish to create one thing that goes past the expectations of our clients. And he additionally stated that a7S like APS-C mirrorless digital camera is feasible.

Below are highlights of this interview:

  • Sony can also be concentrate on APS-C mirrorless cameras now. First full-frame, then APS-C. It has been stated that Sony has ignored the APS-C market, and our reply is the a6400.
  • Sony APS-C “GM” like high-end lenses is coming.
  • APS-C mirrorless cameras could possibly be additionally used for skilled clients. APS-C is sweet for each newbie {and professional} clients, as a result of it’s dimension is near Super 35mm, [which is a] video Image sensor format. — So the rumored high-end a7000 APS-C mirrorless digital camera could coming.
  • Sony a7S like APS-C mirrorless digital camera is feasible. That is feasible, I believe. For instance, trying on the US market, on the BlackMagic Pocket Cinema Camera, I believe that’s a beautiful product for professionals. Not just for high-end amateurs. The sensor dimension of that digital camera is Micro Four Thirds, and [Sony’s] APS-C is larger.
  • Sony cine lenses for APS-C mirrorless digital camera is feasible.
  • It is straightforward so as to add 4K 60p, 10bit 4:2:2 to a7S III, however we want transcend expectations. We’ve had numerous suggestions from the market, together with from DPReview! The fundamental expectation is for issues like 4K/60, 10-bit 4:2:2, and numerous producers are doing that proper now, however I wish to suppose another way and create one thing that goes past the expectations of our clients. It’s simple so as to add 4K/60, however past these specs, numerous clients have different kinds of calls for, and that’s what we’re researching.

You can learn full interview at dpreview.