Sony confirms at Dpreview new A7s and new APS-C E-mount cameras are coming

Dpreview interviewed Kenji Tanaka, VP and Senior Basic Supervisor of Sony’s Enterprise Unit. Listed here are some information:

1) Sony knew concerning the competitors FF mirrorless plan. Tanaka mentioned “I already predicted that Canon and Nikon would be a part of the market, and even Panasonic. It wasn’t a shock to me.

2) About going Medium format:Proper now there are loads of issues nonetheless to do with full-frame sensors, so in the meanwhile I don’t have any concepts about beginning work on new bigger imaging sensors.

3) APS-C lenses: Sony plans to make small dimension lenses too. They usually additionally plan to make new APS-C lenses.

4) APS-C cameras:The APS-C market is essential for us, so we’ll create new fashions within the APS-C market, however we have to ask prospects what sort of fashions they need.” And fascinating: “APS-C cameras for skilled use should exist.“.

5) Weathersealing: Sony is working to enhance it.

6) Sony SD playing cards selection:Proper now, processing velocity is slower than SD UHS-II, so utilizing SD is OK. However sooner or later, for instance in any digicam with 8K/30p video, SD gained’t be sufficient.

7) Concerning the Sony A7sIII:The following mannequin ought to after all be greater than they anticipate. So we’re planning a future S mannequin proper now, however it would take time.” Sony additionally is aware of that their prospects need “4K/60p, 4:2:2 10-bit, and naturally extra battery energy, elevated AF accuracy – many issues!

8) Concerning the new Sony AI technique:At the moment we’re planning upgrades to current fashions, and naturally future fashions that may comprise new AI options.

To sum up:
Sony confirmed our rumors a couple of skilled APS-C digicam are spot on!
Sony A7sIII will meet the requests of the shoppers and even “exceed” them
New APS-C lenses coming…hurray!
The brand new synthetic options like “Animal Eye-AF” are going to be carried out on present cameras too.

Source from sonyalpharumors